Highly dedicated and forward-thinking creative professional with deep experience turning strategic vision into compelling visual solutions that engage audiences and elevate brands. Skilled in leading art direction across photography and video productions, ensuring alignment with brand aesthetics and goals. Proven ability to develop scalable creative concepts, build cohesive design systems, and craft integrated strategies across marketing, advertising, digital design, and social media. Strong collaborator with a knack for translating brand identity and vision into on-target deliverables. Versatile in producing a wide range of assets, from campaign materials and digital activations to presentations and print collateral.
areas of expertise
▪ Creative Strategy & Implementation
▪ Concept Ideation & Copywriting
▪ Cross-Functional Collaboration
▪ Graphic Design & Art Direction
▪ Team Building & Leadership
▪ Branding Concepts & Design
▪ Campaign Development
▪ Broadcast Advertising Development
▪ UI & Visual Design
professional experience
TCAR Education Programs – Scappoose OR
Associate Creative Director
Spearhead conceptualization, development, and implementation of corporate visual elements to shape a unified brand identity. Craft strategic plans that integrate marketing, advertising, digital design, and social media content. Direct design and implementation of innovative visual concepts to elevate aesthetic appeal and user experience of digital platforms. Collaborate with cross-functional teams to analyze user feedback and metrics as well as identify design opportunities and drive continuous improvement.
▪ Contributed innovative strategies and introduced fresh design concepts across various platforms, including marketing campaigns, digital initiatives, online education endeavors, and social media outreach.
▪ Led a dedicated team of designers, providing guidance, training, and management to transform traditional classroom content into dynamic, interactive online courses.
Knepp Designs – Beaverton OR
Freelance Designer
Generated innovative concepts, crafted visually compelling designs, and managed production processes to deliver high-quality materials tailored to each client's specific requirements. Created innovative and visually appealing designs that met client specifications and exceeded expectations. Partnered with clients to understand brand identity, vision, and design requirements, ensuring deliverables were on target.
▪ Played a key role in conceptualizing, designing, and producing both digital and print materials for clients, including International Barefoot Handyman LLC, Leadership Academy and Virgin Islands Daysailing.
▪ Designed and implemented new website for Barefoot Handyman, LLC.
▪ Directed and led a complete redesign of Virgin Islands Daysailing website.
The Kroger Company – Portland OR
Senior Designer/Art Director
Orchestrated full creative process, from formulating strategic approaches to writing copy and directing photography and video shoots for nationally recognized advertisements. Led development and execution of print, digital, and broadcast campaigns across all Kroger divisions, boosting store sales and enhancing brand visibility. Liaised with creative director to oversee concept development and design feedback, while managing scheduling and mentorship of junior designers and contract personnel.
▪ Oversaw creation of communication materials, including multi-channel advertising, in-store signage, digital content, OOH, and broadcast productions, while adhering to strict timelines.
▪ Collaborated with marketing and creative teams to ensure delivery of captivating brand messaging and visuals.
technical proficiencies
▪ Adobe Creative Suite (InDesign, Illustrator, Photoshop, Adobe XD)
▪ Figma
▪ Dall-e 3 AI | Adobe Firefly AI